Jack Link’s Wildside Store
LOCATION
Minneapolis MN
Custom Fabrication for Retail & Experiential Marketing
When Jack Link’s opened its Wildside Store at the Mall of America, the team knew they needed more than traditional signage to capture foot traffic and reflect their bold, rugged brand. Evergreen Creative was brought on to fabricate eye-catching, highly thematic elements that would turn the store’s entrance into a destination.
1. The “Woodsy Bicycle” Storefront Display
Designed as a visual anchor in the front window, this one-of-a-kind piece was crafted entirely from natural wood and reclaimed tools. From the oversized crosscut log wheels to the vintage wrench pedals and axe-handle frame, every detail of the bike leaned into Jack Link’s rustic, wilderness-inspired identity. The final result is a conversation piece that feels both handmade and larger than life.
2. Life-Sized Sasquatch Photo Op
Situated just outside the storefront, this sculpted seat features a fully three-dimensional replica of the Jack Link’s Sasquatch. Guests can sit beside the creature for photos, making it an ideal draw for families, fans of the brand, or anyone seeking a memorable Mall of America experience. Evergreen Creative sculpted and finished the Sasquatch in-house to ensure a durable, tactile result ready for repeated public interaction.
The project is a strong example of how physical, 3D builds can bring brand storytelling to life in a way that traditional ads and digital media cannot. These pieces didn’t just support the store—they created emotional engagement, photo-worthy moments, and word-of-mouth visibility for Jack Link’s.
