Phillips Distilling Event Display
LOCATION ◦ MIAMI FL
YEAR ◦ 2024
For SOBEWFF 2024 in Miami Beach, Evergreen Creative partnered with Push Play Creative to fabricate a nature-inspired sampling booth for Prairie Organic Spirits. The environment combined warm wood textures, dimensional branding, and planted accents to echo Prairie’s “farm-crafted” ethos while standing up to a bright, high-traffic festival setting.
The booth served as a tasting and conversation hub throughout the weekend—welcoming steady lines of festival guests for cocktail samples and brand education. Clear product storytelling, photo-friendly details, and durable finishes kept the footprint looking fresh from open to close.
Key fabrication components included:
Curved bar with fluted millwork and dimensional “Prairie Organic Spirits” wordmark for high-contrast brand readability
Layered, sculptural backdrop panels with integrated brand graphics and festival-ready durability
Arched product displays with shelving and brand marks (e.g., portfolio displays like Leroux) for clear line-of-sight merchandising
Freestanding signage elements (e.g., “Drink Better / Do Better”) designed for quick placement and safe guest circulation
Naturalistic décor integration (planters, moss, and risers) coordinated for fast setup/strike and clean re-use
Modular, packable construction engineered for shipping, rapid assembly in tented conditions, and repeat use
Build notes:
CNC-cut components and dimensional lettering for crisp edges and consistent replication
Festival-grade finishes and wipeable surfaces to handle sunscreen, sand, and humidity
Hidden anchoring/weighting strategies to maintain stability without visual clutter
A visually cohesive, high-throughput tasting environment that amplified Prairie Organic’s mission and stood up to all-day traffic and coastal conditions. The program has continued beyond 2024—Evergreen also fabricated the Prairie + Kamora double-footprint activation for the 2025 festival cycle.
