Barbie “You Can Be Anything” Displays
LOCATION ◦ MINNEAPOLIS MN
Brand Environment Fabrication, Pop-Up Activations & Photo Op Installations
Evergreen Creative partnered with a New York-based agency representing Mattel to bring Barbie’s “You Can Be Anything” event to life inside Target Commons in downtown Minneapolis. Designed in celebration of International Day of the Girl, the event transformed the space into a bold, immersive brand experience rooted in empowerment, creativity, and possibility.
Our team handled the entire activation—from design collaboration and fabrication to on-site installation and breakdown. The result was a high-impact, one-day event that surrounded guests in Barbie’s world, encouraging young girls to envision themselves as leaders, astronauts, scientists, and more.
Key fabrication components included:
Eight Custom Photo Op Sets
Each set reflected a specific Barbie role or era—from “Barbie for President” to “Astronaut Barbie” to a full pink dream workspace. All environments were designed to be selfie-friendly while reinforcing the campaign’s empowerment message.Interactive Props & Dimensional Graphics
From 3D planets to Barbie-branded podiums, we fabricated tactile elements that brought each vignette to life and encouraged hands-on engagement for all ages.Mobile-Friendly Construction & Seamless Install
Each component was engineered for quick delivery, easy setup, and clean breakdown—all executed by our in-house team to ensure a smooth and professional event experience.Merchandising & Visual Styling Support
Beyond fabrication, Evergreen also provided styling support, arranging merchandise and decorative elements to elevate the full environment and brand storytelling.
This campaign activation was a resounding success—welcoming guests from across the city and earning high engagement both in-person and on social media. Evergreen Creative’s full-scope support helped deliver an unforgettable brand experience that celebrated girls’ potential and left a lasting impression.
