Barbie “You Can Be Anything” Displays

LOCATION

Minneapolis MN

We partnered with a New York agency representing Mattel to bring their "You Can Be Anything" event to life at Target Commons in downtown Minneapolis, celebrating International Day of the Girl. Our role encompassed the entire project, from conception to execution.

Together with our client, we designed and fabricated eight photo op sets, and interactive props each tailored to inspire and empower young women and girls. Together they created a brand environment that encompassed everything Barbie. These sets were carefully transported, set up, and later dismantled by our team, ensuring a seamless experience for our customers and attendees.

In addition to fabricating the brand environment, we also lent our expertise in styling the merchandise, further enhancing the live event's impact. The day was a resounding success, thanks to our collaborative efforts in empowering and celebrating the potential of girls everywhere.